5/1/2023 0 Comments One dollar shave video![]() ![]() How Did Dollar Shave Club Blow Up?ĭollar Shave Club is famous for their humorous ads with straightforward messages, especially the first one they released. Price isn’t the only selling point – these razors actually work! Most people who use them state that they’re the highest quality and work much better than retail brands. Their $1 first month deal is a smart business strategy that attracts customers and introduces them to the high-quality blades. They started with just razors, but have added over a dozen products like shaving cream and wipes. The best part? It costs a fraction of the retail cost (prices range from $3–$9 razor refills per month). Instead of paying $10–$20+ a month at a store for disposable razors, Dollar Shave Club subscribers could go online and subscribe to monthly orders shipped right to their home. His simple idea eventually became the second best-selling razor on the market. Dubin introduced a monthly “club” for razors. Gillette was so dominant in advertising and shelf space that Procter & Gamble paid $57 billion for the company in 2005.ĭubin’s idea for Dollar Shave Club was unique and legendary. When they launched in 2012, the razor market was dominated by Gillette (it held 72% of the U.S. Little did they know, Michael Dubin’s net worth would be in the millions within a handful of years. ![]() They met at a party and shared frustration with the high costs of retail razors. Michael Dubin and Mark Levine founded Dollar Shave Club in 2011. Dubin had just moved to California after being laid off from his previous job. Companies he worked with included LG, Ford, Capital One, and Taco Bell. ![]() He created content and drove engagement to it. ![]() Right before starting his brand, Dubin was doing freelance advertising work. He held various positions at NBC, Sports Illustrated, MSNBC, and a couple of advertising agencies. How He Built His Net Worth: Advertising & Marketing Careerīefore Michael Dubin started his business, he worked as a producer or digital marketer. They should look at him now! His mom reports that Michael was an excellent student, but only when the subject interested him. People didn’t take him seriously, and he was often told he wouldn’t get far in life. This wasn’t a surprise – Michael Dubin’s high school knew him as the class clown. He studied improv and sketch comedy for over eight years at the Upright Citizens Brigade in New York. Dubin is passionate about content, comedy, and entertainment. He then moved to New York and lived there for 10 years. After high school, he attended Emory College in Atlanta and graduated with a BA degree in history. Michael Dubin is currently 39 years old and grew up in Philadelphia. We recently spoke with Michael to get insight into his business tactics and learn more about his story. Dubin built one of the most successful e-commerce brands for men in the span of just five years. He’s the founder of Dollar Shave Club, a popular subscription-based shaving club. Imagine growing and selling a billion-dollar business within just five years. If you connect to your audience and entertain them the way this video does, there’s no doubt your ad will be successful.Michael Dubin Net Worth: $200 Million. This kind of reliability is key to making the sale.Īll of these reasons are why Dollar shave Club blows most other Explainer videos out of the water. All of this is told as if it’s from the point of view of a friend not a salesperson. He posts that you don’t need to spend money on razors with features you don’t need. As mentioned before, the confidence in which Mike rattles off his explanation is half of the selling point. While Dollar shave Clubs razors are very standard razors, Mike Stipulates that that’s all you really need to spend money on when it comes to shaving. It’s something so good that they need to take advantage of. The explanation is told to the audience as if they’re being let in on a secret. Some videos take too long to explain their video products, as a result they lose the attention of their audience.ĭollar shave club never overstays its welcome.īefore you know it, the video is over. If you make your audience laugh, you are 75% more likely to gain their trust Not only that but the confidence in which the founder says everything combined with the zany situations he’s in only sells the product more. The video's frantic movement through their crazy warehouse keeps the audience engaged and on their toes waiting for what they’re going to see next. One of the most successful ways to hook an audience is to make them laugh. ![]()
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